During the previous economic crisis, sustainability was mostly seen as a prosperity issue which quickly fell off our priority wagon. The current economic crisis as a result of the COVID-19 pandemic gave us different insights. This crisis made people more aware of their vulnerability and their wellbeing. This awareness encourages us to not only take better care of our personal health, but also of the planet, which in turn takes care of us.
Climate-neutrality in 2050
We have approximately ten years left to reduce our environmental impact and emissions by 55% by 2030. Within the European Green deal, this is an intermediate goal towards climate-neutrality in 2050. Of course, nobody foresaw this year’s epidemic, which has mainly resulted in a year of fear and uncertainty.
Nevertheless, our belief has always been that, especially during these times of crisis, we need to invest. Challenging circumstances such as these allow us to push the reset button, stimulating creativity and creating new opportunities. We believe, in the next few years more mainstream companies like us will join the sustainable frontrunners.